“It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way.” — Charles Dickens

Charles Dickens famous opening to a literary masterpiece could well be used as the opening to a review of today’s landscape of Social Media. It truly is the best and worst of times. It is the best because of the the rapid development in technologies, but it is the worst of times because all of this is so new, that many are still trying to figure out what it is all about.

I was fortunate to be born into a family of early adopters and entrepreneurs. I learned early on the importance of creating your own path and demanding excellence every step of the way.

I fell in love the day I was asked to manage my first community. It was a large skiing community, and I was thrown right in. I realized very quickly that there was very little support for Community Managers, and that most Executives did not even know what an online community was. I was fortunate to have a great team of Moderators, and together the community grew to be the largest skiing community in the world. We were able to take a semi active community and energize it, and make it an attractive place to be for members and create a revenue source. When I stepped down as CM, we had grown the community by 200% and generated and grown revenue by 1200%.

I then went on to work on several other communities as a manager and have not looked back. My latest community has been built around a personality, or celebrity. These communities are very challenging but very rewarding. I have found that the strategy is very similar in either type of a community.

I am now a Social Strategy Consultant, working with multiple Brands, and Personalities creating strategies for them to implement, grow, and generate revenue from online communities both external and internal.

I am always open to new ideas, ventures, job offers, etc. You never know where the path leads and I am willing to take a serious look at whatever you might come up with. If you just have questions please do not hesitate to contact me anytime.

My personal email is: Akreins@gmail.com

My Personal Cell is: (603) 203-4063



  1. Andrew,

    I have just “dipped my toes” into the world that is Online Community Managers! I am an I.T. Manager by trade. I have been tasked with building a community designed for the Merchant Navy to have place to share ideas etc.

    I am starting from scratch, both with managing the site & with my knowledge on how to be an Online Community Manager. Fortunately, I am a Merchant Navy Officer by trade & know what I am talking about on that end & am passionate about what the website is trying to achive.

    I have read lots & lots of things on the web about online Community Managers & was actually VERY surprised about how much was involved in running a community!!

    I am inundated with information on all this but just want to ask your advise on basically how do I take a breath, prioritise & start to build a step by step plan to launching the message boards on the site when I go live?

    Any hints & tips you can give me would be much appreicated.

    Kind Regards,

    Daryl Wilkes

  2. Daryl,

    I sent you an email, I would love to help however I can!

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